Hi guys. Me again. Tradie Freedom Formula. Interested one. People do not like spending money on
marketing because it does not work. That's bullshit, okay? What you need to remember, and one of my mentors, Mal Emery, taught me this, and he was the first person to make it sink into me that my business is: I am an advertising, marketing, media business before I'm service provider. Right?
The most important thing I can do is market my business properly. The second best thing I can do is provide a great service. But I need to get the marketing, the media site right so that I can scale my business properly. There's a reason why some businesses do really, really well and some don't. They've got the marketing right. It's nothing to do with the service they provide, it's all, or the majority of the time is to do with they've got the message right. Okay?
So, you're an advertising, marketing agency that provides a service, which is being at Tradie. After you do that right, perceived value, you are perceived to be better in the market. Get that, you are onto a winner.